Our team is dedicated to using environmentally conscious practices that minimizes environmental impact. All of Shore’s garments are crafted with top-grade fabrics and responsible dyeing methods to ensure minimum shrinkage, provide the softest touch, and showcase the stunning colorways you won’t find anywhere else. We’re passionate about delivering the kind of quality that guarantees you’ll be wearing your favorite Shore pieces for all the years, and memories, to come.
As a family owned and operated brand based on the west coast of Florida, we understand the importance of preserving our natural environment. That's why we prioritize predominately using eco-friendly fabrics, not only to protect our beautiful coastal ecosystem but also to reflect the values of our local community who cherish our beaches and wildlife as much as we do. Let’s work together to keep
our oceans clean for future generations to enjoy.
Regenerative cotton refers to a sustainable farming approach aimed at restoring soil health and biodiversity while producing cotton. Unlike conventional cotton farming, which often involves heavy pesticide and fertilizer use, regenerative cotton farming focuses on regenerating the ecosystem through practices like crop rotation, cover cropping, minimal tillage, and composting. These methods help improve soil fertility, retain water, reduce erosion, and support biodiversity. Overall, regenerative cotton aims to create a more sustainable and resilient agricultural system.
The world's first biodegradable yarn. Amni Soul Eco is designed with the planet in mind. The yarn's decomposition speed is 10 times faster than traditional nylon when/if the garments end up landfills and 20 times faster in oceans and other marine environments. This reduces the accumulation of textile waste on the planet and leaves a gentle fingerprint on the environmental impact of the textile chain.
Certified in meeting the highest environmental standards throughout its lifecycle, Lenzing EcoVero™ fibers promotes building a cleaner and greener world by taking less from the environment, maximizing resource efficiency and minimizing waste in the production process. These fibers are derived from sustainable wood and pulp, which come from certified and controlled sources that generates up to 50% lower emissions and water impact compared to generic rayon.
Linen fabric stands out for its strong sustainability profile due to its natural origin from flax plants and biodegradability, making it an eco-friendly choice compared to synthetic fabrics. It requires significantly less water consumption during cultivation, along with providing excellent durability and longevity, which further minimizes the need for frequent replacement.
Organic cotton is grown without pesticides and from seeds that are not genetically modified. The methodologies used to grow organic cotton use beneficial habitat planning and frequent crop rotation to protect the groundwater quality, reduce pests and prevent the diseases that arise when ecosystems are artificially manipulated.
The STANDARD 100 by OEKO-TEX® is a worldwide consistent, independent testing & certification system that tests for harmful substances used during all stages of production (raw materials, intermediate, and end product). Extensive product checks and company audits further ensures that the industry has a globally sustainable awareness of the responsible usage of chemicals.
A GOTS (Global Organic Textile Standard) certified apparel factory is a manufacturing facility that has been assessed and certified by an independent third-party organization as meeting the stringent criteria set forth by the GOTS. This certification ensures that the entire production process of textiles, including processing, manufacturing, packaging, labeling, trading, and distribution, meets specific environmental and social criteria.
To be GOTS certified, a factory must adhere to requirements such as the use of organic fibers, restrictions on the use of toxic chemicals in processing, compliance with fair labor practices including safe working conditions and fair wages, and implementation of environmentally responsible practices such as waste water treatment and energy efficiency.
Digitally printing on fabric is a more eco-friendly option compared traditional printing methods due to several factors. Firstly, it requires less water, as it eliminates the extensive washing and rinsing of screens or rollers associated with traditional techniques. Moreover, our digital printing technologies employ water-based or eco-friendly inks. This reduction in chemicals contributes to a healthier environment. Additionally, digital printing is more energy-efficient, with quicker setup times and lower energy requirements compared to large printing presses used in traditional methods. Furthermore, digital printing eliminates much of the setup waste, such as discarded screens and excess ink, as designs are printed directly from digital files. This on-demand production capability also reduces the likelihood of overproduction and excess inventory, leading to less fabric waste overall. Collectively, these advantages contribute to a reduced carbon footprint and make digitally printing on fabric a more environmentally sustainable option.
We source the highest quality certified eco friendly fabrics including linen, organic cotton and Ecovero rayon. With fibers derived from sustainable and controlled sources, we are able to decrease emissions and water impact. This allows you to look good and feel even better.
In order to preserve natural resources, we reuse water in the dyeing process. Often, lighter dyed water is reused for darker batches. Water used in the manufacturing process is treated to remove chemicals, oil, and dye before returning to the environment. In addition, our manufacturer specializes in digital printing, an efficient approach that uses no dye paste. This process also uses less water consumption compared to traditional methods.
On average, a staggering 10 million tons of used textiles get sent to landfills every year. A major factor to this is due to the results of fast fashion - a mass production of inexpensive, poorly crafted and disposable clothing. Shore is motivated to help reduce the environmental pollution within the fashion industry by focusing on designing long-lasting looks, this all starts with having a passion for quality. The importance of deciding which certified eco-friendly fabrics to use, along with our durable approach in sewing techniques, allows us to create your favorite Shore styles that you've come to love since 2008.
We make it easy for you to help increase the lifespan of your new Shore styles by including special care tag instructions on every product. We always recommend you gently hand wash your garment with like-colors and use a delicate soap (plant-based detergent free of fragrance). After rinsing your garment free from soap using cold water, gently press away any excess water using a dry towel. Reshape the garment and lay it flat on a drying rack or a fresh towel to air dry.
Microfiber pollution occurs when clothing made with plastic shed tiny pieces of plastic called microfibers. Microfibers are too small to be filtered out by waste treatment plants, so they end up in our waterways and oceans by the billions. Once in the ocean, these dangerous microfibers then act as 'pollution magnets' that marine life mistakes for food, which ultimately harms aquatic ecosystems, and can eventually end up in our food.
Clothing tends to shed microfibers when they are agitated, typically this happens when using a washing machine. If you gently hand wash your garments that include synthetic properties, they will not only last longer, they will shed far fewer microfibers.
Interested in learning more? Reach out to us!
