EcoVero Viscose represents a profound reimagining of textile production, transforming the traditionally harmful process of creating viscose fabric into an environmentally responsible solution. Unlike conventional viscose, which often involves destructive logging practices and chemical-intensive manufacturing, EcoVero is sourced from sustainably managed forests and produced through a revolutionary closed-loop system.

WHY SHOP ECOVERO FABRIC?

The sustainability of EcoVero Viscose extends far beyond its production process, touching on critical global environmental challenges. By choosing fabrics like this, consumers directly support forest conservation, reduce chemical pollution, and challenge the fashion industry's historical disregard for ecological systems. Each garment becomes a statement of environmental commitment, demonstrating how personal fashion choices can contribute to broader ecological preservation. The fabric's traceable supply chain means that consumers can feel confident they're supporting a transparent, responsible approach to clothing production that prioritizes both environmental health and worker well-being.

HOW IS THIS FABRIC SOURCED AND WHAT MAKES IT SO SPECIAL?

The journey of EcoVero Viscose begins in carefully managed forests, where trees are selectively harvested with precision and environmental care. Lenzing, the company behind EcoVero, sources wood pulp primarily from fast-growing trees like eucalyptus and beech, which are cultivated in sustainably managed forests certified by organizations like PEFC (Programme for the Endorsement of Forest Certification). These trees are chosen for their rapid growth and ability to thrive in areas that don't compete with food crops or old-growth forests. Once harvested, the wood is transformed through an innovative chemical process that breaks down the raw wood into a pulp, which is then dissolved using a specialized, eco-friendly solvent. This dissolved pulp is extruded through fine holes into a chemical bath, creating long, continuous fibers that are then cleaned, dried, and spun into yarn. What sets EcoVero apart is its closed-loop production system, where up to 99% of the chemicals used are captured and recycled, dramatically reducing waste and environmental impact. The result is a regenerated cellulose fiber that maintains the softness and drape of traditional viscose while significantly minimizing the ecological footprint—a testament to how innovative thinking can redesign industrial processes to work in harmony with our planet's delicate ecosystems.

To learn more about EcoVero's sustainability journey, please visit their website here: LENZING ECOVERO INFO

Materials Matter

As a family-owned brand on Florida's west coast, we deeply care about preserving our natural environment. That’s why we prioritize using eco-friendly fabrics like organic cotton and recycled materials—not just to protect our coastal ecosystem, but to honor the values of our community, who cherish our beaches and wildlife as much as we do. By choosing responsible materials, we’re doing our part to keep our oceans clean and beautiful for future generations to enjoy.

Regenerative cotton refers to a sustainable farming approach aimed at restoring soil health and biodiversity while producing cotton. Unlike conventional cotton farming, which often involves heavy pesticide and fertilizer use, regenerative cotton farming focuses on regenerating the ecosystem through practices like crop rotation, cover cropping, minimal tillage, and composting. These methods help improve soil fertility, retain water, reduce erosion, and support biodiversity. Overall, regenerative cotton aims to create a more sustainable and resilient agricultural system.

The world's first biodegradable yarn. Amni Soul Eco is designed with the planet in mind. The yarn's decomposition speed is 10 times faster than traditional nylon when/if the garments end up landfills and 20 times faster in oceans and other marine environments. This reduces the accumulation of textile waste on the planet and leaves a gentle fingerprint on the environmental impact of the textile chain.

Certified in meeting the highest environmental standards throughout its lifecycle, Lenzing EcoVero™ fibers promote building a cleaner and greener world by taking less from the environment, maximizing resource efficiency and minimizing waste in the production process. These fibers are derived from sustainable wood and pulp, which come from certified and controlled sources that generate up to 50% lower emissions and water impact compared to generic rayon.

Linen fabric stands out for its strong sustainability profile due to its natural origin from flax plants and biodegradability, making it an eco-friendly choice compared to synthetic fabrics. It requires significantly less water consumption during cultivation, along with providing excellent durability and longevity, which further minimizes the need for frequent replacement.

Organic cotton is grown without pesticides and from seeds that are not genetically modified. The methodologies used to grow organic cotton use beneficial habitat planning and frequent crop rotation to protect the groundwater quality, reduce pests, and prevent the diseases that arise when ecosystems are artificially manipulated.

The STANDARD 100 by OEKO-TEX® is a worldwide consistent, independent testing & certification system that tests for harmful substances used during all stages of production (raw materials, intermediate, and end product). Extensive product checks and company audits further ensures that the industry has a globally sustainable awareness of the responsible usage of chemicals.

Ethical and Sustainable Production

At Shore, we’re proud to partner with GOTS-certified facilities that align with our commitment to sustainability and ethical production. These partnerships ensure that every step of our process, from sourcing organic fibers to the final product, meets the highest standards for environmental care and fair labor practices. By choosing GOTS-certified factories, we’re not just making high-quality clothing—we’re making a positive impact on the environment and the people who bring our products to life.

AMALFI DRESS - SCRIPTED BLOOM - XS

Printing for a Better Planet & Products

We've chosen digital fabric printing because it’s better for the environment and offers clear benefits for you. Our process uses eco-friendly inks and significantly less water, ensuring that our fabrics are produced with minimal environmental impact. Digital printing also means we can create high-quality designs with minimal waste, allowing us to offer unique, on-demand products without overproducing. This not only supports a healthier planet but also ensures that you're receiving sustainable, thoughtfully crafted garments you can feel proud to wear.

  • Our Materials

    We carefully select eco-friendly fabrics like linen, organic cotton, and Ecovero rayon, all certified for sustainability. These high-quality materials, sourced from responsible suppliers, not only reduce emissions and water usage but also ensure you feel great wearing them.

  • Dye Process

    To conserve water, we reuse it during the dyeing process, especially with lighter colors. Our methods include treating water to remove harmful substances before it returns to the environment. Plus, our digital printing process is efficient and uses less dye and water compared to traditional methods.

  • Apparel Lifespan

    Fast fashion contributes to millions of tons of textile waste each year. At Shore, we’re committed to reducing this waste by creating long-lasting, high-quality garments. Since 2008, we’ve focused on using durable, eco-friendly fabrics and expert craftsmanship to ensure our styles stand the test of time.

  • Our Materials

    We carefully select eco-friendly fabrics like linen, organic cotton, and Ecovero rayon, all certified for sustainability. These high-quality materials, sourced from responsible suppliers, not only reduce emissions and water usage but also ensure you feel great wearing them.

  • Dye Process

    To conserve water, we reuse it during the dyeing process, especially with lighter colors. Our methods include treating water to remove harmful substances before it returns to the environment. Plus, our digital printing process is efficient and uses less dye and water compared to traditional methods.

  • Apparel Lifespan

    Fast fashion contributes to millions of tons of textile waste each year. At Shore, we’re committed to reducing this waste by creating long-lasting, high-quality garments. Since 2008, we’ve focused on using durable, eco-friendly fabrics and expert craftsmanship to ensure our styles stand the test of time.