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Our story, etched in sunlight and sand

Inspired by the Leonard family’s immense love for each other and their passion for water-centric living, Shore is reimagining timeless, effortless, elevated resort wear – thoughtfully made for everyday life.

first_batch3.png
first_batch3.png

Our story, etched in sunlight and sand

Inspired by the Leonard family’s immense love for each other and their passion for water-centric living, Shore is reimagining timeless, effortless, elevated resort wear – thoughtfully made for everyday life.

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A vacation state of mind

While raising their family along the sun-soaked Gulf coast of Florida, my parents made a point to make the most out of every precious day by the water with their children. Aspiring to capture and share the essence of this warm, vibrant, surf-inspired lifestyle with others, the Shore brand was born.

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Lovingly nurtured by our family

Shore has grown into a complete lifestyle brand that is now under the watchful eyes of me and my mom, Susan. A true collaboration and labor of love, every item is purposefully and thoughtfully created as a celebration of our shared memories and dedication to the Shore lifestyle that is so deeply rooted in our DNA. The result is a modern twist on dreamy retro-chic staples, made with uncompromising quality and geared toward unforgettable comfort. These are the favorite pieces you’ll unconsciously, yet instinctively, reach for every day.

XO, Courtney Leonard

SL1.png

A vacation state of mind

While raising their family along the sun-soaked Gulf coast of Florida, my parents made a point to make the most out of every precious day by the water with their children. Aspiring to capture and share the essence of this warm, vibrant, surf-inspired lifestyle with others, the Shore brand was born.

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Lovingly nurtured by our family

Shore has grown into a complete lifestyle brand that is now under the watchful eyes of me and my mom, Susan. A true collaboration and labor of love, every item is purposefully and thoughtfully created as a celebration of our shared memories and dedication to the Shore lifestyle that is so deeply rooted in our DNA. The result is a modern twist on dreamy retro-chic staples made with uncompromising quality and geared toward unforgettable comfort. These are the favorite pieces you’ll unconsciously, yet instinctively, reach for every day.

XO, Courtney Leonard

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Style with Sustainability

Operating from our coastal home bases in Florida and California, our team is dedicated to using environmentally-conscious practices that minimize environmental impact. All of Shore’s garments are crafted with top-grade fabrics and responsible dyeing methods to ensure minimum shrinkage, provide the softest touch, and showcase the stunning colorways you won’t find anywhere else. We’re passionate about delivering the kind of quality that guarantees you’ll be wearing your favorite Shore pieces for all the years, and memories, to come.

Style with Sustainability

Operating from our coastal home bases in Florida and California, our team is dedicated to using environmentally-conscious practices that minimize environmental impact. All of Shore’s garments are crafted with top-gradefabrics and responsible dyeing methods to ensure minimum shrinkage, provide the softest touch, and showcase the stunning colorways you won’t find anywhere else. We’re passionate about delivering the kind of quality that guarantees you’ll be wearing your favorite Shore pieces for all the years, and memories, to come.

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Eco-Friendly

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Ethically Made

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Learn More About Our Mindful Process

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Eco-Friendly

eco2_39917a1b-da6f-4fcc-8b67-634cdfeddd15.png

Ethically Made

sun_196f5555-5765-4a6f-8d3d-adde71a7fe90.gif

Learn More About Our Mindful Process

Step into Shore

St. Armands - Est. 2008

St. Armands - Est. 2008

Longboat Key - Est. 2019

Longboat Key - Est. 2019

Orlando - Est. 2016

Orlando - Est. 2016

Step into Shore

St. Armands - Est. 2008

St. Armands - Est. 2008

Longboat Key - Est. 2019

Longboat Key - Est. 2019

Orlando - Est. 2016

Orlando - Est. 2016

Nestled in hand-picked corners of sunny Florida, you’ll discover havens of beachside ease that immerse you in a casually decadent lifestyle revolving around the sun, surf, salt, and sand. Around every corner, nostalgic coastal elements hand-selected to put a smile on your face and inspire you to get out there and live life to its fullest. So, step inside our beachside escape and let us welcome you into a whole new world of possibilities. Together, we’ll honor the warm memories of years gone by, but more importantly, we’ll celebrate the promise of all the new stories yet to come.

Nestled in hand-picked corners of sunny Florida, you’ll discover havens of beachside ease that immerse you in a casually decadent lifestyle revolving around the sun, surf, salt, and sand. Around every corner, nostalgic coastal elements hand-selected to put a smile on your face and inspire you to get out there and live life to its fullest. So, step inside our beachside escape and let us welcome you into a whole new world of possibilities. Together, we’ll honor the warm memories of years gone by, but more importantly, we’ll celebrate the promise of all the new stories yet to come.

discover our locations
Live Easy, Live Shore

Become a part of the Shore story, tag @shorebrand on Instagram and show us how you live your endless vacation.