What determines the materials you use?

We source the highest quality certified eco friendly fabrics including linen, organic cotton and Ecovero rayon. With fibers derived from sustainable and controlled sources, we are able to decrease emissions and water impact. This allows you to look good and feel even better.

Does your dye process affect the environment?

In order to preserve natural resources, we reuse water in the dyeing process. Often, lighter dyed water is reused for darker batches. Water used in the manufacturing process is treated to remove chemicals, oil, and dye before returning to the environment. In addition, our manufacturer specializes in digital printing, an efficient approach that uses no dye paste. This process also uses less water consumption compared to traditional methods.

How does the lifespan of your apparel help our planet?

On average, a staggering 10 million tons of used textiles get sent to landfills every year. A major factor to this is due to the results of fast fashion - a mass production of inexpensive, poorly crafted and disposable clothing. Shore is motivated to help reduce the environmental pollution within the fashion industry by focusing on designing long-lasting looks, this all starts with having a passion for quality. The importance of deciding which certified eco-friendly fabrics to use, along with our durable approach in sewing techniques, allows us to create your favorite Shore styles that you've come to love since 2008.

How can I get the most out of my Shore styles?

We make it easy for you to help increase the lifespan of your new Shore styles by including special care tag instructions on every product. We always recommend you gently hand wash your garment with like-colors and use a delicate soap (plant-based detergent free of fragrance). After rinsing your garment free from soap using cold water, gently press away any excess water using a dry towel. Reshape the garment and lay it flat on a drying rack or a fresh towel to air dry.

What is microfiber pollution?

Microfiber pollution occurs when clothing made with plastic shed tiny pieces of plastic called microfibers. Microfibers are too small to be filtered out by waste treatment plants, so they end up in our waterways and oceans by the billions. Once in the ocean, these dangerous microfibers then act as 'pollution magnets' that marine life mistakes for food, which ultimately harms aquatic ecosystems, and can eventually end up in our food.

How can I help reduce microfiber pollution?

Clothing tend to shed microfibers when they are agitated, typically this happens when using a washing machine. If you gently hand wash your garments that include synthetic properties, they will not only last longer, they will shed far fewer microfibers.

Interested in learning more? Reach out to us!