Privacy Policy

Guarding the privacy and safety of your data is very important to us. This Policy outlines what we collect about you, and how we use, share, and manage this data. It also outlines the choices you have about this data. Please read it carefully.

What We Collect and Why

We collect your data in several ways including when you choose to share it with us, when you shop with us or engage with our digital properties. We intend to comply with applicable laws no matter how we obtain your data. The information below describes what we collect, how we collect it and why.

DATA CATEGORY PURPOSE SOURCES
Identifiers – e.g. name, email address, physical address, phone number, online identifiers (such as username or social handle), etc. We may use this data in order to identify you, deliver goods and services to you, market to you, personalize our goods and services to you, associate other data with you, analyze other data we collect, identify other potential customers (e.g. “look alike” customers), develop new goods and services, and for security and fraud prevention. We obtain this data directly from you when you order goods or services and when you sign up for our services or marketing. 
Personal characteristics – e.g. clothing size, self-identified gender, age, etc. We may use this data to personalize our goods and services to you, market to you, analyze other data we collect, identify other potential customers (e.g. determine how many customers are a certain size), and develop new goods and services. We obtain this data directly from you when you order products and services (e.g. the size you select) and when you provide us that information (e.g. when you create an account).
Commercial information – e.g. payment information, purchasing history, product or service interests, product reviews, estimated income, etc. We use this data to personalize our goods and services to you, market to you, analyze other data we collect, identify other potential customers (e.g. determine how many customers share product interests), and develop new goods and services. We obtain this data from you when you order or browse products and services (e.g. purchase history) and when you provide us that information (e.g. product reviews)
Internet and network activity – e.g. IP address and location data, device ID, browse history, etc. We may use this data in order to identify you, deliver goods and services to you, market to you, personalize our goods and services to you, associate other data with you, analyze other data we collect, identify other potential customers (e.g. “look alike” customers), develop new goods and services, and for security and fraud prevention. We obtain this data directly when you interact with our websites, apps, and digital properties (such as in store WiFi). 
Images, audio, video, social media posts, etc. We may use this data in marketing when you allow us to do so (e.g. post a review), to measure your engagement with our brand (e.g. social posts), to deliver you services, develop new goods and services, and for security and fraud prevention. We obtain this data directly from you when you post to our websites, apps, or social channels, or tag us on social. 
Education, professional, or employment related information We may use this data to market to you, personalize our goods and services to you, associate other data with you, analyze other data we collect, identify other potential customers, and develop new goods and services. We obtain this data when you provide it to us.
Communications with you, e.g. email, chat logs, etc. We may use this data to provide you goods and services, develop new goods or services, market to you, and for security and fraud prevention. We obtain this data when you communicate with us.
Inferences drawn from other information We may use inferences drawn from other data to identify you, deliver goods and services to you, market to you, personalize our goods and services to you, associate other data with you, analyze other data we collect, identify other potential customers, develop new goods and services, and for security and fraud prevention. We may make inferences drawn from other information based on our own observation, analysis or algorithms. 

 

How We Share Your Data

We do not transfer your information to third parties in exchange for money and we will not do so. However, we do transfer personal information to certain third parties in order to operate our business (for example, to market our products and services). Some state laws may define this as a “sale” of data even though we do not exchange data for money. We want to be careful with and respectful of your information. Therefore, we intend to comply with all applicable laws regarding the collection, use and transfer of your data.

Service providers. Service providers are partners who have agreed to use your data only for the purpose of providing the services in our contract and who have agreed not to “sell” your data. We may share your data with our service providers as described below.

Third parties. Third parties are unaffiliated companies that have not agreed to limit their use of your data only to provide the services in our contract and/or have not agreed not to “sell” your data. For example, they may need to use the data to provide you services directly that go beyond our contract with them (e.g. your credit card company). We share your data with “third parties” only as allowed by applicable law.

“Personal” vs. Anonymized Information. We collect and maintain both “personal” and anonymized data. “Personal” data is information that identifies you or could reasonably be associated with or linked to you. Anonymized information is data that is is not linked and could not reasonably be linked to you.

The information below describes how we share your information:

DATA CATEGORY PURPOSE SOURCES
Identifiers – e.g. name, email address, physical address, phone number, online identifiers (such as username or social handle), etc. We may use this data in order to identify you, deliver goods and services to you, market to you, personalize our goods and services to you, associate other data with you, analyze other data we collect, identify other potential customers (e.g. “look alike” customers), develop new goods and services, and for security and fraud prevention. We obtain this data directly from you when you order goods or services and when you sign up for our services or marketing. 
Personal characteristics – e.g. clothing size, self-identified gender, age, etc. We may use this data to personalize our goods and services to you, market to you, analyze other data we collect, identify other potential customers (e.g. determine how many customers are a certain size), and develop new goods and services. We obtain this data directly from you when you order products and services (e.g. the size you select) and when you provide us that information (e.g. when you create an account).
Commercial information – e.g. payment information, purchasing history, product or service interests, product reviews, estimated income, etc. We use this data to personalize our goods and services to you, market to you, analyze other data we collect, identify other potential customers (e.g. determine how many customers share product interests), and develop new goods and services. We obtain this data from you when you order or browse products and services (e.g. purchase history) and when you provide us that information (e.g. product reviews)
Internet and network activity – e.g. IP address and location data, device ID, browse history, etc. We may use this data in order to identify you, deliver goods and services to you, market to you, personalize our goods and services to you, associate other data with you, analyze other data we collect, identify other potential customers (e.g. “look alike” customers), develop new goods and services, and for security and fraud prevention. We obtain this data directly when you interact with our websites, apps, and digital properties (such as in store WiFi). 
Images, audio, video, social media posts, etc. We may use this data in marketing when you allow us to do so (e.g. post a review), to measure your engagement with our brand (e.g. social posts), to deliver you services, develop new goods and services, and for security and fraud prevention. We obtain this data directly from you when you post to our websites, apps, or social channels, or tag us on social. 
Education, professional, or employment related information We may use this data to market to you, personalize our goods and services to you, associate other data with you, analyze other data we collect, identify other potential customers, and develop new goods and services. We obtain this data when you provide it to us.
Communications with you, e.g. email, chat logs, etc. We may use this data to provide you goods and services, develop new goods or services, market to you, and for security and fraud prevention. We obtain this data when you communicate with us.
Inferences drawn from other information We may use inferences drawn from other data to identify you, deliver goods and services to you, market to you, personalize our goods and services to you, associate other data with you, analyze other data we collect, identify other potential customers, develop new goods and services, and for security and fraud prevention. We may make inferences drawn from other information based on our own observation, analysis or algorithms. 

 

 

How We Protect Your Data

The privacy and security of your data is important to us. We use digital and physical security and process controls to protect your data. We encrypt and anonymize data where we can and it makes sense. Even inside our company, we limit access to your data as much as we can and where it makes sense.

We need your help to keep your data safe! When you make an account, we ask you to pick a password. If you give a friend your password, it is much harder for us to keep your data safe. You also should not use the same password across multiple websites or apps. That makes your data much less safe, and it’s very hard for us to protect you from someone else’s breach.

Bad guys are tricky! They may pretend to be us to trick you into giving them your data. Don’t get tricked, we will never ask you for your password, whether in email, online chat, phone call, or in person.

ADS ON OTHER SITES We want to speak with you where it’s best for you. We may share your contact info with other companies so we can reach you on their sites or social channels. If you choose to give others your data directly (like Google or Facebook) their rules apply to that data, not ours. We sometimes buy ads on other sites. Even if we don’t share (or have) your data, you might see those ads. We can’t always control how they choose to place our ads.

DO NOT TRACK Do Not Track (DNT) is a privacy preference that users can set in some web browsers, allowing users to opt out of tracking by websites and online services. At the present time, the World Wide Web Consortium (W3C) has not yet established universal standards for recognizable DNT signals and therefore, we do not recognize DNT.

POLICY CHANGES We may update this Policy from time to time. We’ll post the new policy here. This Policy was last updated on February 21, 2020.

CONTACT US If you have any questions regarding the usage of your data or privacy protection, please email us at contactus@shorebrand.com.

If you don’t want us to send you marketing messages anymore, you can contact us or just unsubscribe from the link in one of our messages. 

Size Chart
Men's and Women's Shore size chart